Royal Deck

Royal Deck is one of the fastest-growing luxury deck builders in the Chicago suburbs—recognized for crafting high-end composite decks, porches, and outdoor structures. Since partnering with our agency, we’ve redefined their digital identity and helped solidify their online dominance in one of the most competitive service markets in Illinois.

After a full-scale transformation of the Royal Deck brand, starting with a bold new visual identity and messaging strategy tailored to their affluent suburban audience, we developed a high-performance WordPress website optimized for conversion, speed, and lead generation.

Through a data-driven SEO and paid media strategy, we’ve propelled Royal Deck to the top of Google search results for high-intent keywords like “deck builder in Naperville” and “composite decking in Chicago.” Our ongoing work includes advanced SEO, Google Ads, Meta Ads, content marketing, and continuous UX improvements—all engineered to scale qualified leads month over month.

Royal Deck now stands as a leader in their market—respected for both craftsmanship and digital presence—thanks to a strategic foundation built for growth.

The Challenge

Craft a premium web design for to outbeat competitors in the decling industry and implement a fully integrated monthly marketing strategy to position them as the go-to deck building company in Chicagoland.

  • Strategy

    Market & Competitor Research, Local SEO Keyword Mapping, Luxury Brand Positioning, Local City Service Pages, CRO & Retargeting, Paid Media Optimization

  • Design

    UI/UX Web Design, Photo & Video, Visual Assets

  • Development

    Custom WordPress Website, Custom Plugins, Lightning-Fast Hosting, Core Web Vitals Optimization, Lead Routing Integrations

  • SEO

    Audit, On-Page Optimization, GMB Optimization, Keyword Strategy, Content Expansion, Backlink Outreach

  • Copywriting

    Content Strategy, Service Page SEO Writing, City Pages, Brand Voice Development

  • Marketing

    Google Ads, Conversion Tracking, Lead Attribution, Reporting & Analytics, Monthly Campaign Optimization

Visit Website

Color Palette For a Consistent Brand

Luxury WordPress Website

Foto & Video Sessions

SEO & PPC Strategies

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