In this article, we’ll walk you through the full Dasweb® design process—from your initial brief to the delivery of a complete, polished brand identity. We’ll explore how our team blends creativity with strategy, and how each phase is informed by experience, expertise, and a commitment to results.
Why a Clear Design Process Matters?
Before diving into the nuts and bolts, let’s establish why a defined design process is critical. For business owners, especially startups or growing companies, branding can be overwhelming. Without a roadmap, even a talented designer may deliver visuals that don’t align with your business goals.
At Dasweb®, our structured process ensures:
Clarity from Day One
Consistent communication and feedback loops
A tailored identity aligned with your industry, audience, and goals
On-time delivery without surprises
Let’s break it down phase by phase.
Phase 1: Discovery & Client Brief
Listening First
Our first priority is to understand your business. During the discovery phase, we dive into your brand’s mission, vision, target audience, competitors, and future aspirations. We do this through an in-depth briefing session—either in-person at our Montreal office or via video call.
We ask questions like:
What inspired you to start this business?
Who are your ideal customers?
What differentiates you from your competitors?
How do you want your brand to make people feel?
This isn’t just small talk—it’s foundational. We don’t touch a design tool until we have a clear sense of who you are and where you want to go.
Market & Competitor Research
Once we’ve got your perspective, we turn to the market. Our team researches your niche, key players, and audience behavior. This allows us to benchmark effectively and identify branding gaps we can leverage.
Phase 2: Brand Strategy
Building the Foundation
Strategy is where creativity meets intention. At this stage, our brand strategists and designers collaborate to create a roadmap for your identity.
We define:
Brand personality & tone of voice
Core values and brand story
Positioning statement
Visual direction (style, mood, typography)
If you’re starting from scratch, we help you define your brand architecture. If you’re rebranding, we’ll assess what to keep and what to evolve.
We back our decisions with data, design psychology, and insights gathered from decades of combined experience in digital marketing and design.
Phase 3: Moodboarding & Concept Development
Visual Exploration Begins
Once your strategy is set, our design team begins to explore visual directions through moodboards. These curated collections of images, colors, typography, and patterns give a tangible feel to your future brand identity.
We typically present 2–3 visual directions, each aligned with a different interpretation of your brand strategy. These moodboards spark conversation and help narrow in on what “feels right.”
You’ll start to see your brand’s soul come to life visually.
Phase 4: Logo Design & Core Visual Elements
The Face of Your Brand
Your logo is more than a pretty symbol. It’s your brand’s handshake, your storefront, and your business card rolled into one. That’s why our logo design process is methodical and collaborative.
We typically develop multiple logo concepts and refine the top one or two based on your feedback.
We consider:
Scalability and simplicity
Typography and iconography
Relevance to your industry
Memorability and uniqueness
At this stage, we also design:
Primary and secondary logo variations
Color palette
Font pairings
Supporting graphic elements
Iconography if required
These elements lay the groundwork for a consistent and recognizable brand presence.
Phase 5: Brand Guidelines Creation
Ensuring Long-Term Consistency
With your brand visuals approved, we compile everything into a comprehensive brand style guide. This is your rulebook for applying the brand consistently across all touchpoints.
The brand guide includes:
Logo usage (do’s and don’ts)
Typography hierarchy
Color codes (CMYK, RGB, HEX, Pantone)
Image and icon usage
Tone of voice and messaging guidelines
Whether you’re working with Dasweb® long-term or using in-house teams, your brand guide ensures consistency in every interaction—from business cards to billboards to digital ads.
Phase 6: Brand Collateral & Web Design
Bringing Your Identity to Life
Once your visual identity is locked in, we help bring it to life across your most essential brand assets. Depending on your needs, we may create:
Business cards and letterheads
Social media templates and banners
Product packaging or signage
Email signature designs
Pitch decks and presentation templates
Most importantly, we often transition directly into website design and development, which is where our team’s multidisciplinary strength shines. We craft fully branded, conversion-optimized websites using WordPress, Webflow, or Shopify depending on your business needs.
This stage marks the completion of your transformation from an idea to a full-fledged, professional brand.
Why Clients Trust Dasweb®
Based in the heart of Montreal, Dasweb® has worked with over 300 businesses across Canada and the U.S., ranging from startups to multi-location companies. Our clients stay with us not just because we design beautiful things—but because we:
Take time to understand your business deeply
Offer strategic insight beyond just visuals
Respect deadlines and budgets
Provide full-service support (SEO, content, development, ads)
We’re proud to be a local Montreal agency with a global mindset. And above all, we’re proud of the results we help our clients achieve.
Real Results: A Quick Client Case Study
Client: Boutique real estate agency in Laval, QC
Challenge: Outdated identity, poor online presence, low trust among new leads
Solution: Full rebrand including new logo, brand story, website redesign, and local SEO
Outcome: +47% increase in website inquiries within 3 months, +70% engagement on social media
This is just one example of how a full design process, from brief to brand, changes the way customers perceive your business—and how they engage with it.
Conclusion: Your Brand Deserves Better
If you’ve outgrown your DIY logo or feel like your brand doesn’t truly represent your business, you’re not alone. Many growing businesses feel the same—until they invest in a branding process that works.
Dasweb® is here to help you move from scattered visuals to a cohesive, strategic brand identity that stands out, builds trust, and drives growth.
Let’s take your vision and make it tangible.
Ready to Start?
We’d love to hear about your project. Contact us today to schedule your free consultation and start building a brand that truly represents your business.
